Executive Overview

Dr. (H.C.) Jaslyin Qiyu is a distinguished marketing executive and customer experience strategist with over two decades of leadership across the APAC region. She currently serves as the Chief Marketing Officer and Head of Customer Experience for Singapore and Australia at Cigna Healthcare, where she directs regional brand stewardship, digital experience architecture, and client-centric transformation. Her extensive corporate pedigree includes building and scaling marketing functions for world-leading institutions such as Citibank Singapore, EY, JLL, Kantar, Credit Suisse, and State Street. Dr. Qiyu holds a Master's degree in Management from University College Dublin and an Honorary Doctorate in Marketing from Azteca University. She also drives broader industry innovation as the Founder and Managing Director of Mad About Marketing Consulting.